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We’ve grown to believe that our attraction in the opposite/same sex is all down to personal preference. But what if it’s not? What if it’s actually related to a global consensus of what hair colour is preferred?

Astounding new psychological research is challenging our thoughts of sexual preferences regarding hair colour.

For example, a paper published in France called ‘Hair Colour and Courtship’ by Nicolas Guéguen, outlines experiments where female subjects were observed in a nightclub wearing blonde, brown, black and red wigs, to see how frequently each hair shade was approached by the opposite sex.

Can anyone guess the outcome? I think I can.

Overall, out of one-hour sittings during a four-week window, 127 men approached women wearing blonde wigs, while 84 men approached the brunette, 82 introduced themselves to the black-haired lady, and a mere 29 approached the redhead.


But what about women’s attitudes to male hair colour? Females are supposedly less impressed by physical appearances, but when men with different hair colours were told to ask someone to dance during a slow song in the nightclub, 27.5% of women agreed to men wearing a blonde wig, 30% accepted a brunette, 35% went for black hair, and only 13.8% agreed to dance with men wearing a ginger wig.

Guéguen combines these experiments with previous research that proves this further, and revealed that blonde waitresses got more tips in restaurants and bars, and blonde female door-to-door fundraisers received more donations than other hair colours.

Two psychologists from London, Viren Swami and Seishin Barrett, took this further. When presenting photographs of the same woman with her hair dyed all the above shades, she was actually rated the most attractive as a brunette instead of a blonde, but in a nightclub situation, the blonde won every time.

Swami and Barrett put this down to blondes appearing ‘needier’ by men, which may encourage attention from them in a physical environment such as a nightclub, possibly reducing men’s fears of rejection, thus increasing their chances of acceptance.

During the same experiment, however, men rated the brunette as the most intelligent but also the most arrogant. The redhead’s photograph was next rated as least shy, most temperamental, and the most sexually promiscuous of all hair shades. 

That reminds me of a French proverb I once heard: “Redheaded women are either violent or false, and usually are both.”

Hmmm. What does that tell us? Who knows, because I am still a firm believer that redheads naturally attract more attention because of their ability to stand out of the crowd. So what if we’re approached less in nightclubs? Who wants to meet someone in a nightclub, anyway?

We’re gingers of substance, and if anyone is clever and brave enough to take us on, then ‘bravo’!

By Emma


Emma Kelly is the Editor & Founder of Ginger Parrot. She dresses herself in mismatched multi-seasonal clothing and has a talent for sniffing out the next opportunity for coffee. She believes that any new band with a female musician is the next big thing and that whoever is currently dating Ryan Gosling is the luckiest lady on earth. Her biggest obsession is shopping online for castles, (probably) fueled by childish fantasies of finding her prince and settling down for a life of luxury, bathing in a pool of gin and bitter lemon. Other than that, though, she’ll be incessantly researching the latest gingerful news to deliver to Gingerkind.