“As if 2020 could get any more mind-blowing”, we thought. But yep, it can, and here it is. With the increased development of artificial intelligence, we’re now faced with an actual modelling agency for AIs: Hum.ai.n.
Hum.ai.n is all about making the fashion industry more diverse and inclusive. Their first three models have now made their debut, so meet UNIX, MOSI and JAVA, a redhead!
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💥NOW LIVE💥 From left to right Meet UNIX, JAVA and MOSI The brand new AI modelling agency @hum.ai.n presents three fresh faces set for a stratospheric rise. Completely redefining the modern idea of beauty, the trio is making a dent in the fashion industry. Leveraging the power of technology in the realm of fashion, the agency is making its debut with three stand-out models who are breathing new life into the modelling industry. All models are wearing @ardellbeauty lashes #models #ai #avatar #model #fashion
They say of JAVA: “This freckled beauty is turning heads with her unique features, winning over her audience by demanding the truthful image of beauty be represented in the industry.
“Old concepts of pore-free beauty are no longer relevant. The beauty industry needs a revival: real and hyper-pigmented are the new ideal.”
We couldn’t agree more!
Also writing on their Instagram, Hum.ai.n said: “With their poise and effortless beauty, @hum.ai.n ‘s newest faces bring an ethereal sense of beauty to the technological era of fashion.
“With tech’s unstoppable momentum, HUM.AI.N introduces new talent that pushes the trend forward and their unique digital identities, the soon-to-be top walkers of the upcoming seasons present digital garments that could solve fashion’s sustainability problem while going beyond the boundaries of physicality.”
The subject of AI and CGI modelling is particularly topical at the moment, as social distancing causes many difficulties for in-person photoshoots to take place right now. Even once you get past the issues of travel, these situations are often very close quarters between stylists, make-up artists, models, photographers and more, so the increased prevalence of AI modelling isn’t all that surprising.
Is this the future for the fashion industry? It seems likely. It certainly helps to cut down on the costs, time and environmental impact that come with holding a photoshoot, and as technology continues to improve, the level of detail and adaptability of digital models and influencers cannot be denied.
This isn’t a wholly new idea, though. Take Miquela Sousa, a 19-year-old (and I guess she always will be) digital influencer, model and musician with more than two million followers on Instagram, who has collaborated with the likes of Prada and Givenchy to date. Or Shudu, the world’s first digital supermodel who just last month worked on an ad campaign with Samsung.
Who knows, you may need to look twice when you see fashion photography from now on: human or robot?