It’s no secret that Ed Sheeran has a lot of ginger pride. In fact, he’s so keen on having red hair, that sometimes he gives us a run for our money.
In the past, Ed has dress as the Gingerbread Man from Shrek and even has a tattoo on his arm of a gingerbread man!
Which only makes it apt that his newly launched record label takes after his natural red hair, named ‘Gingerbread’.
The natural redhead is currently touring Australia, and told Nova FM: “I’ve set up my first record label, it’s called Gingerbread and [British singer-songwriter] Jamie Lawson is my first signing.”
“I’m going to focus on this when I’m on tour next year. Hopefully the acts will be up and running by the time I take time off. I have a tour and Twitter, so I can put them in front of my fans instantly. I can sit down with heads of radio stations and ask whether they’ll play it on the radio. I’m in a really fortunate position to be able to break acts.”