World Emoji Day: The Journey of The Ginger Emoji (Still Waiting)

Following an (ongoing) 18-month campaign to get a ginger emoji, World Emoji Day (17th July) seems like an apt day to analyse its progress to date, and look forward to the steps still to come in the battle to get redheads represented in the emoji world.

From delivering a 15,000+ strong petition straight to the doors of Apple HQ in California, through to Unicode Consortium’s announcement of a future red-haired character, here’s the journey of the ginger emoji so far…

 

January 2015: Petition: Redheads should have emoji, too!

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There’s every phase of the moon and two different sheeplike characters, but not one ginger? Natural redheads may be rare at less than 2% of the world’s population, but that is 138,000,000 iPhones waiting to happen.

The Change.org petition gained traction straight away, and the list of signatures continues to grow, even now!

 

April 2015: BBC got behind the ginger cause

By the time 6,500 signatures were collected, BBC caught wind of the petition and helped spread the word with a feature on BBC Radio 5 Live!

 

April 2015: The ‘Gingers Have Souls’ kid got reeeeeally angry

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Fair warning: there is a lot of swearing in this video.

 

May 2015: A carrot emoji was announced

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…but still not a ginger in sight.

 

June 2015: Dazed imagined life with redhead emojis (and it’s amazing)

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Simply beautiful.

 

June 2015: Ginger emojis emerged, but don’t get too excited

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A new smartphone keyboard came out introducing emojis with red hair. But despite Swyft Media’s attempt to integrate redhead emojis, they got it all wrong.

It’s not about adding your own ginger emojis because redheads have been missed off. It’s about inclusion. Redheads should be included in Apple’s emoji keyboard because it’s right; we shouldn’t have to make an effort to fit in and create our own awkward keyboard to prove our existence.

 

July 2015: Ginger emoji petition delivered to Apple HQ

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Armed with a ‘carrot of justice’ USB pen containing 15K+ signatures, Ginger Parrot’s Molly and other fellow redheads (we love you!) marched up to Apple HQ in Cupertino, California, and delivered the petition.

 

November 2015: It got in a book!

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Change.org printed a journal of petitions that have captured the power of social media, and our ginger emoji petition was included! We were also invited to a launch breakfast where none other than redhead Lily Cole spoke to the crowd.

Double ginger whammy!

 

February 2016: Ron and Ginny Weasley backed the need for a ginger emoji

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A photo posted by Bonnie Wright (@thisisbwright) on

Need there be any other reason for a ginger emoji than two Weasley siblings coming together and demanding one?

 

March 2016: Unicode announced that redhead emojis are on their way!

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Working in the same way as the skin tone modifiers that were added to Apple products in 2015, it will soon(ish) be possible to select different hair colours for certain emoji characters, namely blonde, black, brown, grey, bald, and…GINGER.

 

June 2016: Ginger emojis for Facebook arrived

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These new redhead emojis for Facebook are part of a release of 1,500 diverse characters, in what Facebook calls “gender-agnostic and multi-coloured options”, to “make emojis more representative of the world we live in”.

We love you, Facebook.

 

Here’s to the next steps of ginger emoji representation!

 

Comments

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