‘Misleading’ Clairol Hair Dye TV Ad Starring Christina Hendricks Banned In UK

Christina-Red-to-Blonde-Hair

When Christina Hendricks dyed her hair from red to blonde earlier this year, the world’s ginger community screamed in sheer horror.

The (usually) dyed redhead appeared in Clairol’s advertising campaign for their Nice ‘n’ Easy hair dye range, which has since disappeared from Britain’s TV screens.

The UK’s Advertising Standards Authority (ASA) is responsible for the ban, deeming the advert to make Christina’s transformation from fire-truck red to golden blonde seem too easy, and “misleadingly exaggerated the capability of the product”.

This was after the ASA received two complaints from hair colour experts who believed that someone of such a bright ginger shade couldn’t flip to golden blonde following one use of Clairol’s Nice ‘n’ Easy shade 8G – Natural Honey Blonde.

As we all know, natural red hair shades are the toughest to dye to another shade, but this could also be the case for dyed red hair, too.

Christina Hendricks has since returned to her rightful spot on Team Ginger, swearing by the use of Clairol’s Nice ‘n’ Easy 6R hair dye shade – Natural Light Auburn. We couldn’t be happier!

Here’s the aforementioned TV ad, as we know you’re dyeing to see it…

 

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